![]() Adding value should also be central to any brand activation strategy. When coming up with a brand activation strategy, it’s important to focus on your audience and find ways to surprise them, intrigue them, challenge them, or solve their problems. This is where you give a third-party the opportunity to engage with your attendees in return for financial or material support in the lead-up to, and during, your event. You might be looking for brand activation ideas to promote your own company or organisation, or you might be thinking about including brand activation as part of a sponsorship package. The best brand activations introduce people to a brand and give them an opportunity to interact with their products and services – the more interesting the interaction the better. If it’s executed well, a good brand activation will make your event more memorable and leave attendees feeling like they’ve received something extra for the price of their ticket. What is brand activation?įrom handing out a new product for free to adding an immersive virtual reality element to your event, an activation is all about brand experiences that are aimed at increasing awareness and engagement. ![]() We share ideas that will boost your attendee’s experience. A brand activation might just hold the answer. As an event organiser, you are always looking for ways to add that extra wow factor to your event.
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